Never Underestimate The Power Of A Great Story
Stories are powerful. They can be more effective than rational arguments in convincing people and getting others to see things your way. Take a look at this video ad, using storytelling to connect. Did...
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Two Conference Education Extremes: Reports And Stories
Most conference education sessions are broken. Image by inesplicabile. Creating The Walking Dead Attendee They are full of the requisite PowerPoint bullet presentations that promote status quo...
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Five Important Psychological Advantages Of Stories For Your Conferences And...
Stories have important psychological advantages that help keep people engaged. Good conferences provide many opportunities to hear and share stories thus increasing engagement. Facts Coupled With...
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Storytelling Isn’t Just For Campfires Infographic
A brilliant campfire story inspires action in its listeners. Like whittling branches into swords to fight forest ghosts, brands can draw similar emotion from their audience. Every organization has...
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The Greatest Conference Story Never Told
It’s time to bring back the luncheon table at your next conference. When attendees break bread together at the table, community is born. It’s where the stories of our profession, our lives, our past...
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Morphing Attendees Into Story People Through Narraphors And Frames
We are wired for stories. Every person you meet is a story wrapped in a skin says author, futurist and sociologist Dr. Leonard Sweet. As our lives intersect, so do our stories. We can encourage...
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Using The Power Of Stories To Transform Conference General Sessions
We are a story driven world. We are each a story wrapped in a skin says Dr. Leonard Sweet. When we begin to share our journeys, our stories intersect. Our conferences need to create more story people....
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Developing Your Conference Story Arc To Activate Participants’ Brains
Applying a story arc to the conference can activate participants’ brains. And you want stimulated, motivated engaged brains during your event for sure! A story arc is an extended, continuous storyline...
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We Prefer Stories To Stats—The Dark Side of Stories
We love stories. They connect on a personal and emotional level. We trust them more than statistical evidence. Unfortunately, we tend to overgeneralize from others’ stories, from anecdotal information...
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